One of the most powerful tools in marketing isn’t a fancy platform, a paid ad, or even a viral trend—it’s your own voice. In a busy digital world, your originality is what makes people pause, listen, and connect.
It’s natural to look at what others are doing for inspiration, but your ideas, your words, and your unique perspective are what will set you apart. Think of it this way: anyone can copy and paste, but no one else can tell your story.
Why You Need to Use Your Own Ideas, Words, and Images
- Authenticity builds trust. People want to hear from a real person, not a script they’ve already seen.
- Your voice is your brand. The way you write, share, and engage is what makes your business memorable.
- Originality is rewarded. Platforms and search engines prefer fresh content, helping you reach more people.
- Authority grows from your perspective. Sharing your own experiences turns you into a trusted guide in your niche.
When It’s Okay to Use Someone Else’s Material
Of course, there are moments when borrowing can help you grow—when done the right way.
- Quoting experts. Adding a well-placed quote strengthens your message (just remember to credit them).
- Curating content. Sharing valuable resources positions you as someone who helps your audience, not just sells to them.
- Affiliate marketing. Vendor content is a great starting point, but your voice and brand should always be part of the message.
- Collaboration. Working with others combines strengths and reaches wider audiences while respecting both voices.
How to Make It Your Own
- Rewrite vendor copy with your own style and tone.
- Add personal stories that show why you believe in what you’re promoting.
- Use your own images, or personalize stock photos with your colors and branding.
- Share your thoughts alongside curated or quoted material.
Final Thoughts
Marketing isn’t about being louder than everyone else—it’s about being real in a way only you can. Your originality is what builds trust, creates loyalty, and leaves a lasting impression. Afterall, you want people to join you, not some other joe smoe!
The next time you prepare a post, ask yourself: Does this sound like me? If it does, you’re on the right track.
Checklist: Originality in Marketing
✅ Use your own words to build trust and show authenticity
✅ Share your personal stories—no one else has your experiences
✅ Create or brand your own images for a unique look
✅ Rewrite vendor or affiliate materials in your own voice
✅ Credit sources when quoting experts or curating content
✅ Add your opinion or insight to shared articles or resources
✅ Make sure every post sounds like you, not a template
✅ Remember: Originality = Authority + Connection
